Email Three: Introducing Notion AI - 3-part Email Sequence

Backstory

This email was hypothetically written for Notion to introduce their latest AI tool, Notion AI.

My Approach

• User-Centric Storytelling: Instead of talking about features, this email shows how Notion AI fits into daily life through a real-world example.

• Familiarity & Relatability: Since users already use Notion, they can immediately see how AI enhances their workflow.

• Subtle Social Proof: “Sarah” represents many professionals, signaling that others are already using and benefiting from Notion AI.

Expected Results

• Open Rate: 40–55% (slightly lower but still strong due to recap nature)

• CTR: 12–18% (users who haven’t explored AI yet may take action)

• Feature Activation Rate: 20–30% (final push to get hesitant users to try AI)

View the designed email here with visuals and infographics included

Email Copy

Subject: Let Notion AI Do The Heavy Lifting For You

Hello [name]

It is time to upgrade to Notion AI to increase your productivity and streamline your workflow

Here is a recap of the benefits

• Generate blog post ideas, write emails and codes within seconds

• Summarize and organize information efficiently

• Brainstorm ideas with your team quickly

You are not left alone to carry out tasks all by yourself, Notion AI is here to help you

Why wait? Your productivity partner awaits you

[Get started with a 7-day free trial]

Join thousands of users who have said goodbye to frustration and hello to fast productivity

Don’t miss this opportunity, work efficiently today

The Notion Team