Email Two: Introducing Notion AI
1/28/20251 min read
Backstory
This email was hypothetically written for Notion to introduce their latest AI tool, Notion AI.
My Approach
User-Centric Storytelling: Instead of talking about features, this email shows how Notion AI fits into daily life through a real-world example.
Familiarity & Relatability: Since users already use Notion, they can immediately see how AI enhances their workflow.
Subtle Social Proof: “Sarah” represents many professionals, signaling that others are already using and benefiting from Notion AI.
Expected Results
Open Rate: 50–65% (stories resonate well with existing users)
CTR: 15–22% (high engagement due to a relatable use case)
Feature Activation Rate: 18–28% (users more likely to try AI for a real use case)
View the designed email here with visuals and infographics included
Email Copy
Subject: How Sarah Got A Secret Weapon with Notion AI
Hello [Name]
Here is Sarah’s story about how she has integrated Notion AI into her workflow, and the amazing results she’s seen
Sarah is a marketing manager juggling multiple projects, from campaign planning to team coordination. Like most of us, her to-do list was overwhelming, and hours of her day were spent writing emails, drafting proposals, and organizing meeting notes.
When she discovered Notion AI, everything changed.
“Notion AI became my secret weapon,” Sarah shared. “I started using it to write meeting summaries, create blog drafts, and even brainstorm campaign ideas. What used to take me hours now takes minutes. It’s like having an assistant who never sleeps.”
You can become like Sarah– having a secret weapon that helps you save hours of work, and increase efficiency
Work faster with Notion AI
[Try it out today]
From Notion Team