Introducing Notion AI - A 3-part Email Sequence
EMAIL CAMPAIGNS
1/28/20251 min read
Backstory
This email was hypothetically written for Notion to introduce their latest AI tool, Notion AI.
My Approach
The email sequence will be sent to Notion subscribers who are already using Notion actively. Therefore, since most of them are paying customers who love Notion, I decided to keep it short and straight to the point.
Email Day Interval
Day 1: Email One
Day 3: Email Two
Day 5: Email Three
Expected Results
Email One:
Open Rate: 45–60% (high interest since it’s an upgrade to a tool they already use)
CTR: 10–15% (curiosity about new AI features)
Feature Activation Rate: 15–25% (users exploring AI tools in their workspace)
View the designed email here with visuals and infographics included
Email Copy
Subject: Meet your new productivity Ally - Notion AI
Notion just got better. You can now trust Notion to do the heavy lifting.
Introducing Notion AI, your productivity partner that allows you to work smarter and faster
With Notion AI, you can
Generate Ideas More Effectively: Create outlines, draft new content, or generate codes within seconds
Organize workflows: Summarize lengthy posts to bullet points, scan pdfs and images for easy summary
Eliminate writer’s block: Draft an email, blog post, or a meeting agenda without hassle
Get all the work done for you in one single tool!
Whether you are a student working on a group project or a marketing manager managing campaigns, Notion AI is here for you
Start working smarter
(CTA: Try it out now]
More productivity, faster
Notion Team